SEO, AI Search & Marketing Accountability ↗
The Blonde’s Briefs, Episode 1: Andie Howard explains what to ask about SEO, AI visibility and whether your marketing reports show meaningful progress.
ANDIE HOWARD / ADVERTISING & MARKETING
Marketing with
a point of view.
A campaign should come with a plan. A report should tell you something. And your website should give the right customer a reason to call.
Explore advertising, media buying, commercial production and SEO with Andie Howard, founder of Blonde Girl TV. Start with the question your business needs answered, then see how the strategy connects to the work.
Articles.
Perspectives on the decisions behind a campaign: what to ask, what to measure and what to expect from the people doing the work.
What Should an Advertising Agency Actually Do for Your Business? ↗
A 30-year ad veteran explains what a good agency should do for you: strategy, targeting, creative, campaign management and results you can verify.
START WITH A PRACTICAL QUESTION
Find your next step.
Why isn’t my advertising working?
Check the audience, message, placement, website and follow-up before buying another campaign. If you need a detailed review, explore the marketing audit.
How much should I spend on streaming TV?
Separate creative, media and management costs, then decide what a useful test needs to show. See how media planning and buying connects that budget to an audience.
Do I need SEO, paid ads, or both?
Consider how customers discover you and how soon you need demand. Learn how website strategy and SEO support the path from a search to an inquiry.
Can I afford a television commercial?
Define the story, versions, assets and delivery requirements before asking for a quote. Explore commercial and video production and the finished Ceres product film.
Where should my business advertise?
Start with the people you need to reach and the action you want them to take. Compare the role of streaming TV, websites, social media, podcasts, television and radio in your plan.
Are my ads creating qualified inquiries?
Understand what views and clicks can tell you, where the reporting stops, and how to connect a campaign to customer conversations and sales.
MEET THE AUTHOR
Experience behind
the perspective.
Andie Howard · Founder
Andie brings three decades of professional experience across advertising, media and business development, including work at The Denver Post and Citibank. She founded Blonde Girl TV Productions in February 2022.
Based in Kennewick, Washington, she works directly with businesses in Kennewick, Pasco and Richland on strategy, creative production, media buying, websites and SEO.
Bring the question
you’re working on.
Tell Andie what you want your marketing to achieve, what you have tried and where you are getting stuck. Start with a free 20-minute conversation.
Free clarity call