01 / Goal & audience
Discuss the business goal, audience, where the film may run, and what viewers should do afterward.
COMMERCIAL VIDEO PRODUCTION
A commercial with
a clear purpose.
Andie Howard helps businesses turn a message into a film people can understand and remember. Concept, script, filming, and editing can be planned together with the audience and intended placement.
THE WORK
From the brief
to the screen.
A useful commercial starts with what a customer needs to understand. Andie works with you to shape the idea and the intended next step, then scopes production and deliverables for the places your film will run.
Explore the Ceres product film to see concept, script, filming, and editing brought together. GO Kickball is another recent client commercial project, with the campaign airing in multiple cities; details are available from Andie.
Commercial production and ad placement can work together, with distinct scopes. If you have creative already, Andie can help discuss where to place the advertising.
HOW A PROJECT TAKES SHAPE
Make the next step
easy to see.
02 / Concept & scope
Develop the idea and confirm script, production requirements, approvals, versions, timing, and costs in a proposal.
03 / Production & edit
Plan and create the film within the agreed scope, including review and editing.
04 / Delivery & placement
Agree on final formats and handoff. Discuss media placement separately if a distribution plan is needed.
BUDGET & PLANNING
What shapes
a production quote?
Shoot requirements, crew, locations, talent, licensing, editing, length, versions, and usage can all affect a budget. Share your goal and intended use; Andie can help define the scope before quoting.
Do I need a finished script?
No finished script is required to start a conversation. Bring the product, audience, goal, and any ideas you have.
Does production include ad placement?
Production and media buying are discussed together when useful. The proposal defines what each service includes.
Can one shoot supply several formats?
It may be possible to plan multiple versions. Discuss the intended channels early so formats, rights, and editing are covered in the scope.
Have a story
worth putting on screen?
Tell Andie about your audience and project. She replies within 24–48 hours.
Discuss your commercial